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Good Question

What Grade Would You Give Brands on Reverse Logistics Operations?

What Grade Would You Give Brands on Reverse Logistics Operations?

I would give a range of grades from A to F for how brands are handling reverse logistics. There is still a lot of variation in this area—from consumer spending to B2B direct spend. A stellar reverse logistics program can lower the bar to buy. It’s so much easier to make a purchase decision when you know you can send the product back if needed, with no hassle. This is an area for improvement.

–Doug DeLuca
Product Marketing Manager
SAP Business Network, SAP

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GOOD QUESTION: Who Would Be Your Lifeline During a Logistics Crisis? Why?

GOOD QUESTION: Who Would Be Your Lifeline During a Logistics Crisis? Why?

Dwight D. Eisenhower. I make use of the Eisenhower Matrix (pictured). I would want to have heard from the man himself. Planning, preparing, and executing a moment in history like the Normandy invasion puts any logistics crisis in perspective. Do everything in your power to prepare. And at a certain point you need to have confidence in that preparation—and your people—to get on with the task at hand.

–Richard Kohn
Director, Global Logistics & Optimization
SeaCube Containers

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GOOD QUESTION: What one supply chain adjustment would make the biggest impact on ESG?

GOOD QUESTION: What one supply chain adjustment would make the biggest impact on ESG?

Mature your data so you can use it like Google Maps. Sustained ESG marries continuous improvement with reporting and analysis—predicated on trustworthy data. Every company has a different origin, destination, and journey. Equip your organization with dependable navigation skills by building data intelligence and embedding a culture of data-driven action.

–Michael Ochi
Sr. Manager, Sustainability and Digital Manufacturing
QAD

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GOOD QUESTION: How would you describe your job in five words or less?

GOOD QUESTION: How would you describe your job in five words or less?

Keeping it cold, when hot. –Jake McPaul Head of Refrigerated Operations and Product WARP Supply chain innovation evangelist. –Chris Jones EVP Industry Descartes Bringing transparency to carrier negotiations. –Josh Dunham CEO and Co-founder Reveel Fresh challenges around every corner. –Crissy Hatfield Dispatcher Xcel Delivery Services Expanding the potential of automation. –Matt Somerville Director of Sales […]

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GOOD QUESTION: How has logistics technology impacted your job?

GOOD QUESTION: How has logistics technology impacted your job?

We’re going through an enterprise resource planning (ERP) switchover that requires a great deal of patience, change management, and transactional discipline. The change is definitely tough and requires a steep learning curve to keep up. The new technology allows for greater control and visibility of product locations as they move from the production team through […]

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Your Supply Chain Reality in 5 Years: What ChatGPT Can’t Tell You

Your Supply Chain Reality in 5 Years: What ChatGPT Can’t Tell You

We asked our readers: How will supply chain management transform in the next five years? Here are the three major transformations supply chain managers can anticipate. 1. Adoption of advanced supply chain technology will be a major source of competitive advantage for companies. Platforms that improve human decision making and asset management will be areas […]

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